Ze'ev Raban, Israeli, born Poland, 1890-1970
Come to Palestine
Poster for the Society for the Promotion of Travel in the Holy Land
99 x 63.5 cm
© The Doron Family, Jerusalem
Accession number: B02.0801
Upon his arrival in Jerusalem in 1912, Ze'ev Raban was invited to join the faculty of The Bezalel School of Arts and Crafts by its founder, Boris Schatz. There he worked as director of the repousse workshop and as teacher of anatomy and decorative arts. He also served as principal designer for the applied art studios, where carpets, metalwork, ceramics, and woodwork were made for the commercial market. Raban was much influenced by the Art Nouveau and Symbolism he had seen in Munich, Brussels, and Paris, where he studied sculpture and decorative arts. These influences played a significant part in Raban's personal style, which in turned helped define what came to be known as the Bezalel style.
This poster, which features an Orientalist scene of a shepherd and his beloved in a bountiful landscape within an architectural frame of an arabesque horseshoe arch, was aimed at attracting tourists to the Land of Israel. It was designed to speak to a Christian audience as much as to Jews of the Diaspora, as can be see